Findlay, Ohio (August 17, 2011) - Pukka, designer and manufacturer of premium golf headwear, today announces its partnership and license agreement with Callaway Golf Company (NYSE: ELY). As the official licensee of Callaway custom headwear, Pukka has unveiled Callaway by Pukka Custom Headwear Collection, featuring 18 new styles that allow Callaway customers to customize headwear using color, trim options, and co-branded logo opportunities.

Several years in development, the Callaway by Pukka Custom Program was established separately from the standard Pukka Pure-Custom Model, with emphasis on driving the Callaway Brand via club logo and color customization capabilities made available for Green Grass locations. Retail shops have the opportunity to add their club logo to a pre-designed hat style and co-brand it with various Callaway looks. Shops can also choose from an extensive color palette and customize panels or trim accents to match any club logo, creating multiple color combinations within one style.

Together Pukka and Callaway are providing golfers with the highest quality headwear. A leader in headwear fashion and trends, Pukka delivers keen attention to design, comfort and performance.

"Callaway's desire to offer innovative and continually improving product function and quality to their Customers coupled with Pukka's objective to align its proprietary production model and leading design capabilities with a powerful Consumer Golf Brand, created the perfect collaborative opportunity." - says Pukka's President, Tate Miller.

"We are very pleased to offer our retail partners this innovative program and a premium collection of customizable headwear," said Sjoerd Hanselaar, Director, Global Accessories, Callaway Golf. Callaway's commitment to quality and performance align nicely with Pukka's exceptional capabilities in customization and production."

For more information about the Callaway by Pukka Custom Headwear Collection, contact your local Callaway sales representative or visit www.callawaybypukka.com.

Pukka® Headwear is a designer, manufacturer and marketer of premium custom headwear products in the Golf, Collegiate and Team markets. Pukka stands for "original, first class, quality," which is displayed by unrivaled fit, superior materials and fashion-forward design. For more information, please visit www.pukkaheadwear.com or call 1-877-345-5110 for more information.

About Callaway Golf Company

Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information on Callaway Golf's complete lineup of equipment, footwear and accessories, please visit www.callawaygolf.com.